The Client
Jewish National Fund (JNF-KKL)
Date
September 2019
Category
Public Benefit Company
About the project
In September 2019, the Jewish National Fund officially launched their Vision for 2040: An Israeli Relocation, the JNF is building the Land of Tomorrow.
The JNF’s flagship program, which was launched this year, aims to make Israel’s periphery the growth engine for the next 20 years and calls for an Israeli relocation.
To bring about this change in Israeli society, the plan is to expand the borders of the “start-up nation” from the center to the periphery, to the Galilee and the Negev, to turn these areas into Israel’s growth sources and home to 1.5 million new residents, along with demographic and economic change.
The project included a Facebook and an Instagram campaigns, producing a stop-motion video including writing the script.