The client
Eilat Tourism Corporation (Eilat likes to host)
Starting Date
March 2021
Category
Tourism
About the project
As part of an national tourism campaign for the city of Eilat that includes the promotion of 101 free experiences which take place in Eilat, we have conducted a wide spread digital campaign, aimed at exposing the attractions and encouraging visitors and vacationers in the city.
As part of the campaign, we created a digital character who accompanied the campaign – a “Cru-eilat”, who tried to “snatch all 101 experiences” and do all of them. The character production included shooting in the city, producing videos and creating content in a personal profile for the character.