The client
Design Museum Holon
Started
June 2021
Category
“The Ball” Fashion Design Exhibition | Design | High fashion
About the project
A new campaign, for the largest fashion design exhibition in Israel, at the Holon Design Museum – the Israeli Design Museum. The exhibition combines the best haute couture designers in Israel, working in Israel and around the world, which has received international acclaim in Vogue.
As part of the campaign, we lead the digital strategy, media management, creative, digital content and video content production. As part of the campaign we have launched for the first time a TikTok campaign in order to expose the exhibition in the summer months to new target audiences such as girls and young women.